360° COMMUNICATIONS FOR A CURATED PORTFOLIO OF EQUESTRIAN BRANDS AND ATHLETES
We are DARK HORSE
Dark Horse is not your ordinary communications consultancy.
We’re the equestrian experts with a deep-rooted understanding of the industry, turning underdogs into champions and helping our clients gallop into the forefront.
And we’re here to break the mould. With our collective talent, we’re reshaping the way athletes and equestrian brands connect with their audience, from PR and influencer relations to social media and events and everything in between.
You may have seen our clients in…
ABOUT US
Founded by Hannah McCabe, a rider, UAEERF judge, and communications expert, Dark Horse emerged in 2023 as the Middle East’s first integrated marketing and communications agency dedicated solely to the equestrian industry.
We provide the personal and agile approach of a boutique agency while harnessing decades of global agency expertise, fuelled by a lifelong passion for all things equestrian. Hannah has managed PR campaigns and content strategies for some of the world’s leading brands, including Emirates Airlines, Warner Bros. and Universal Studios, as well as working with fledgling brands.
We’ve proudly worked with some of the region’s most exceptional equestrian talent, and our track record speaks for itself, with success stories that have not only turned heads but a few hooves too.
OUR CLIENTS
Natalie Lankester
H.H. Sheikh Rashid Bin Ahmed Al Maktoum
Z7 Show Horses
UAEERF
WHAT WE DO
Public relations
Just as each client is unique, so is our approach to PR. We work collaboratively to customise each campaign, deploying the right tools at the right time to shine the spotlight on you and your brand.
Athlete management
We represent equestrian athletes and provide guidance and support when it comes to negotiations, exploration of sponsorship opportunities and personal branding and publicity.
Events
From product launches to experiential campaigns, we ideate and execute memorable events and activations, creating immersive brand experiences that leave a lasting impact.
Influencer marketing
We leverage the power of influencer marketing, working with brands to identify the right people - or ponies - for the job and developing strategic partnerships that amplify brand reach and engagements.
Partnerships
We specialise in forging meaningful partnerships between brands and entities such as organisations, events, and sponsorships, maximising exposure and conceptualising collaborative opportunities.
Social media
Not just another box-ticking exercise, our social media experts develop customised strategies to enhance brand presence across multiple social media platforms and create compelling content that resonates with audiences, engages followers and drives growth.
Web design
We can offer consultation on your existing website to ensure it’s hitting the right mark, or we can create your website and get your brand online in the most effective way.
Copy writing
From press releases to professional bios, product descriptions and blog posts, our experienced team of word wizards know the ins and outs of the equestrian realm and can craft captivating copy that separates you from the herd.
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Sheikh Rashid Bin Ahmed Al Maktoum
SHOW JUMPER
“I’ve had the pleasure of working with Hannah for more than a year now, and not only is she a true professional, but she has also become a dear friend. I would highly recommend Hannah’s agency to anyone looking for a partner who truly cares about their clients and is willing to go above and beyond to achieve success.”
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Natalie Lankester
UAE TEAM DRESSAGE RIDER
“Hannah has been my publicist for over a year now. She is passionate and dedicated, and from the outset, took time to understand my goals and develop a strategy that would deliver. She has not only assured multiple articles, interviews, tv spots and general coverage but is extremely proactive and professional. An absolute pleasure to work with.”
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Laura Arkle
GENERAL MANAGER, Z7 SHOW HORSES
“Hannah has been an absolute joy to work with. As soon as I met her, I knew this partnership would work. Hannah is extremely supportive, patient and her communication is constant and quick. Most of all, Hannah shares the same visions as our team and puts so much love and passion into the projects given. I can’t recommend Hannah enough and I’m looking forward to the upcoming season together”
